WIN blog

Your source for the latest in family-building and family well-being. Backed by research and written
in partnership with industry experts, the WIN Blog meets you wherever you are in your journey.

How to Prepare for Pregnancy
Preconception

How to Prepare for Pregnancy

A Comprehensive Guide to Preconception Planning and Tips Are you TTC (trying to conceive)?  If so, now is...
Preconception Vaccinations and Medical Checkups: What to Plan For
Preconception

Preconception Vaccinations and Medical Checkups: What to Plan For

What Vaccines and Tests to Consider Before Trying to Conceive When planning for a baby, many women focus on...
When to Start Taking a Prenatal Vitamin: Timing Matters
Preconception

When to Start Taking a Prenatal Vitamin: Timing Matters

Your Guide to Preparing Your Body for Pregnancy Preparing for pregnancy is an exciting journey, and one of...
Genetic Carrier Screening: A Comprehensive Guide
Genetic Testing

Genetic Carrier Screening: A Comprehensive Guide

Options, Timing, and Why It Matters Carrier screening is genetic testing that can tell you if you carry the...
How to Show Up for Moms at Every Stage of the Journey
Maternity

How to Show Up for Moms at Every Stage of the Journey

How to Show Up for Moms at Every Stage of the Journey               Motherhood isn’t just...
Semen Analysis: How to Know if You Need One
Preconception

Semen Analysis: How to Know if You Need One

How Semen Testing Supports Your Family-Building Goals Understanding Male Fertility When couples have...
Cervical Mucus and Fertility: How to Identify Your Most Fertile Days
Preconception

Cervical Mucus and Fertility: How to Identify Your Most Fertile Days

How to Spot Fertile Days Using Natural Clues Understanding your body’s natural fertility signs can be a...
4 Fertility Diagnostic Tests for Men
Fertility

4 Fertility Diagnostic Tests for Men

If you and your partner are finding it difficult to get pregnant, there’s about a 40 percent chance that...
How To: Ask HR for Menopause Benefits
Menopause

How To: Ask HR for Menopause Benefits

Virtually every woman in the workforce will experience menopause and 99% of women say it negatively impacts...
How To: Ask HR for Maternity Benefits
Maternity

How To: Ask HR for Maternity Benefits

As of 2024, more than 2.3 million women of reproductive age live in “maternity deserts", areas with limited...
Ways to Support Mothers and Mothers-to-Be Through Every Stage of Parenthood
Fertility

Ways to Support Mothers and Mothers-to-Be Through Every Stage of Parenthood

How to Show Up for Moms at Every Stage of the Journey Motherhood isn’t just about giving birth—it’s a...
Supporting Employee Well-being: The Right Thing to Do, No Matter What You Call It
Advocacy And Care Management

Supporting Employee Well-being: The Right Thing to Do, No Matter What You Call It

As DEI initiatives face increasing political scrutiny, employees are left with questions about their ability...

for
employers

WIN’s comprehensive, inclusive solutions drive superior outcomes for workforces at lower costs.

for
consultants

Help your clients find a solution that supports everyone in their workforce—and increases ROI.

for
health plans

Together, we can maximize the impact of your plan and network efficiencies.

for
members

Wherever you are on your path to parenthood, we’re here for you with concierge fertility support.